Capture the essence of DIFF

The Dubai International Film Festival, the leading festival of its kind in the Middle East, Asia, and Africa, is inviting creative individuals around the Gulf to ‘Capture the essence of DIFF’ in the first DIFF poster competition.

The juried competition is open to any individual practicing art across the Gulf, whether student or self-taught, full-time or part-time, professional or hobbyist, working in any medium or style. Photography, painting, drawing, computer-aided illustrations and other forms of 2-D work are welcomed.

Mahsa Motamedi, DIFF Director of Marketing and Sponsorship, said the poster competition was created in response to the Festival’s popularity with the region’s creative community.

“The Gulf has a very strong talent pool of advertising and design professionals, artists and creative individuals who have always been among DIFF’s strongest supporters. We created this competition as a way to give back to this audience group, to showcase the creativity in our neighbourhood and to give more people a role in shaping this community event,” Motamedi said.

“We are very interested to see how individuals around the region interpret DIFF and what it stands for,” she added. The competition will be expanded in future editions.

An independent jury will evaluate submissions based on creativity, originality, and relevance. The Top 10 poster designers will receive special-access packs to DIFF 2010, including a 25-ticket voucher pack and a DIFF Gala ticket pack with access to select red carpet gala screenings. In addition, the best designed poster could be selected for production or future use as part of DIFF’s marketing and outreach.

Participants are required to submit a statement of originality with their work, including a brief explanation of their work. Submissions must be clearly marked with a short title and the name,

age, occupation, contact information and company name (where applicable) of the participant. All entries must be mounted on a sturdy mat, foam, cardboard or poster board and can be no larger than 24 x 36 inches.

The deadline for submitting entries is November 18, 2010. Entries must be mailed/couriered or delivered to:
DIFF Poster Competition,
Dubai International Film Festival,
Attn: The Brand Manager,
Building No. 2, Dubai Media City,
TECOM Management Offices,
P. O. Box 502600, Dubai – UAE.
Email: DIFFmarketing@tecom.ae

Competition entry details are at www.dubaifilmfest.com; and through the Festival’s Facebook and Twitter feeds.

The seventh edition of Dubai International Film Festival 2010 will be held from December 12 to 19. DIFF 2010 is held in association with Dubai Studio City and supported by the Dubai Culture & Arts Authority. Dubai Duty Free, Dubai Pearl, Emirates Airline and Madinat Jumeirah are the principal sponsors of DIFF. Registration for DIFF 2010 is now open at www.dubaifilmfest.com.