In a move to attract and showcase the region’s creative talents, 1915 by Seddiqi is knocking on the doors of the local community in the UAE to design an Eid greeting card this festive season. The interactive competition for the best design will be presented on 1915’s social media platforms, giving the designers the opportunity to express their creativity. The winning card will be distributed across all the 1915 boutiques and the local design will be featured in the local press.
"With the joyous Eid Al Fitr, we at 1915 have launched a wonderful Eid Card Design Competition which is our way of engaging creative community. Through this competition, we are fostering the talent in the UAE and giving people a platform to express their artistic talent during this holy occasion," said Hind Seddiqi, Vice President of Marketing, Ahmed Seddiqi & Sons and spokesperson for 1915.
How it works:
Every participant will post their artwork on 1915 Facebook page where a dedicated application has been designed for the contest. The designers will then have to get their fans to vote for their favourite design(s). The artwork will then be shortlisted according to popularity and creativity, and a panel of judges will select the final winner.
Local photographer and personality Maisa Al-Qassimi has been commissioned by 1915 to design a special Eid card for the contest. The photograph of a mosque’s interior that was built by her uncle (insert name here), is the cover image for her Eid card artwork. An acclaimed photographer, artist, and art collector, Al-Qassimi represents a new breed of the nations most progressive and creative talents in the country.
|Photograph by Maisa Al-Qassimi|