Say Cheese UAE logo design

If I'm not relaxing with clay work, I'm working on a wide variety of projects - logo designs, websites, banners, backdrops, posters, videos, whathaveyou. With The Kitsch Company launching a photobooth, I have been concentrating on its branding. So today, I want to share with you the results so far.

The brief: simple, clean lines, easy to remember.

With the name Say Cheese UAE, the obvious choice was a smiley and with the service being a photobooth - fun hats! So Mr Say Cheese UAE was created. The first font we used was Party Let but we eventually changed it to the open font licensed Spicy Rice, created by Astigmatic.com - it has a solid but playful feel that fits with the brand.

My first draft had a very cheesy, toothy grin. 

Next came Mr Say Cheese UAE without the ear to ear smile and a smaller more spotlight-y yellow background. 

And here we see the final.

We wanted the website to contrast dramatically with the clean lines of the logo, so we ended up with a boudoir inspired combination of deep red and dark grays. The image below is from the actual Say Cheese UAE instruction slides (the images that show in the LCD when you have your photos taken) and it also reflects the overall theme of the website.

We're still tweaking the site so it's not ready yet to show. But Say Cheese UAE Photobooth Fun is up and running so, if you need photobooth services in the UAE, just contact info@saycheeseuae.com.

In the meantime, I'm off to work on some frames - Say Cheese!

Like the Say Cheese UAE Facebook page, by clicking here.